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Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
boomers and marketing communication. From News Direct, May 2006, Number 53. Marketing and distribution; ... -- InstanceBeginEditable name="Header" --> News Direct – Number 53 | May 2006 <!-- InstanceEndEditable ...- Authors: Carrie Hollenberg
- Date: May 2006
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance
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Risk Perception and Life Insurance Sales: Lessons From COVID-19
increase in life policy sales, driven by strong direct-to-consumer growth of whole life and term products[3] ... smaller than those at older ages. If risk were the primary driver of insurance demand, it would be logical ...
- Authors: Matt Battersby
- Date: May 2021
- Competency: Communication; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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The New Product Notebook
show the needed break-even response rate for a direct mail campaign where the average annual premium ... author's September, 2006 presentation at The Insurance Direct Marketing Forum 2006: Database Delivers! <!-- InstanceEndEditable ...
- Authors: Society of Actuaries
- Date: Jan 2007
- Competency: Communication; Relationship Management
- Publication Name: News Direct
- Topics: Actuarial Profession; Annuities; Life Insurance
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The Cutting Edge: AI's Expanding Role in Life Insurance
effective sales and advice, and reduced commissions as direct digital channels gain share. For individual insurers ... SCOR and incoming president of the Life Insurance Direct Marketers Association. Brian can be contacted at ...
- Authors: Brian Barnes
- Date: Aug 2024
- Competency: Communication; External Forces & Industry Knowledge; Results-Oriented Solutions; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Technology & Applications>Artificial intelligence & machine learning
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A modern fable: The Actuary and the Marketers
A modern fable: ... Article from: News Direct Newsletter January 2004 – Issue No. 46 NEWSDIRECT ... Christopher H. Hause 4 A recap of the Insurance Direct Marketing Forum 2003 by Jay M. Jaffe 6 Managerially ...- Authors: Don Jackson
- Date: Jan 2004
- Competency: Communication; External Forces & Industry Knowledge; Relationship Management
- Publication Name: News Direct
- Topics: Actuarial Profession; Life Insurance>Pricing - Life Insurance
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MaD’s 2020 Vision and Beyond: Content and Distribution
CROSS-PROMOTING In addition to focusing on the two primary themes noted above, a third emphasis for 2020 ... Chairperson’s Corner, as a sec-tion we are pursuing two primary themes: “understanding distribution” and “marketing ...- Authors: Nickolas Ortner, Michael Prendes
- Date: May 2020
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession; Predictive Analytics
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Marketing and Distribution: Who Sells and Distributes
channels (e.g., brokers, captive/career agents, and direct to consumer). Each channel may seek more favorable ... other investments that may support distribution. Direct-to-Consumer (also referred to as DTC or D2C) Distribution ...- Authors: Nickolas Ortner
- Date: Jul 2020
- Competency: Communication
- Publication Name: News Direct
- Topics: Life Insurance