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  • The New Product Notebook
    show the needed break-even response rate for a direct mail campaign where the average annual premium ... author's September, 2006 presentation at The Insurance Direct Marketing Forum 2006: Database Delivers! <!-- InstanceEndEditable ...

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    • Authors: Society of Actuaries
    • Date: Jan 2007
    • Competency: Communication; Relationship Management
    • Publication Name: News Direct
    • Topics: Actuarial Profession; Annuities; Life Insurance
  • Marketing and Distribution: Who Sells and Distributes
    channels (e.g., brokers, captive/career agents, and direct to consumer). Each channel may seek more favorable ... other investments that may support distribution. Direct-to-Consumer (also referred to as DTC or D2C) Distribution ...

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    • Authors: Nickolas Ortner
    • Date: Jul 2020
    • Competency: Communication
    • Publication Name: News Direct
    • Topics: Life Insurance