Description: This discussion looks at steps insurance companies take to regain a greater share of the available savings dollars, developing trends toward a separation of the insurance and investment elements of life insurance contracts, as wells a the feasibility to make endowment and other investment-type contracts more attractive by reduction or redistribution of first year expenses.

Description: This discussion examines new products and marketing issues pertaining to individual life insurance. Topics include: A. Proper role for and impact of higher minimum amount and preferred risk policies. B. Changes made in recent years in the distribution of new issues by plan of insurance and mode of premium payment, C. Advantages and disadvantages of issuing to women a special life insurance policy, or class of policies, involving different basic assumptions from those used for other policies D. Plans marketing policies for which the insurance premiums are paid by 1 bank loans arranged with the assistance of the agent, 2 premium deposit plans, 3 bank drafts and postdated checks.