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Marketing Trends - Smaller Companies - Mass Marketing
Marketing Trends - Smaller Companies - Mass Marketing This is discussion about the impact of mass marketing has on smaller companies. From Transactions of Society of Actuaries 1969, Vol. 21 Pt.- Authors: William H Aitken, Harold W Black, William J Bryan, John C Burns, Anthony J Houghton, John M Loftis, Chandler L McKelvey, Anna M Rappaport, Harold E Ruck, Richard W Ziock, William R Battle
- Date: Apr 1969
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Health & Disability>Disability insurance; Life Insurance>Marketing and distribution - Life Insurance
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Trends in Policy Plans
Trends in Policy Plans From the 1960 Transactions Vol. 12 No. 32, this ‘Digest of Smaller Company Forum’ presentation discusses the industry trend toward lower premium life insurance policies ...- Authors: William H Aitken, John C Burns, H Ian McIntosh, Ralph P Walker, Robert C Bailey
- Date: Mar 1960
- Competency: External Forces & Industry Knowledge>External forces and business performance
- Publication Name: Transactions of the SOA
- Topics: Life Insurance