Description: Discusses applying modern marketing tools used in other industries to the design, pricing, sale, and promotion of life insurance products. From the 1987 Record of Society of Actuaries, Vol. 13, No. 2.

Description: This presentation is a concurrent session from the 1991 Meeting of the Society of Actuaries, held April 18-19 in New Orleans. The panelists, noting that “joint ventures are becoming more and more common as companies enter the increasingly competitive marketplace of the 1990s,” explore reasons to use joint ventures and how reinsurance accomplishes desired goals, and discuss advantages over other possible solutions. Discussion from participants is included. From the Record of Society of Actuaries, Volume 17, No. 1.