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Marketing Trends - Smaller Companies - Mass Marketing
Marketing Trends - Smaller Companies - Mass Marketing This is discussion about the impact of mass marketing has on smaller companies. From Transactions of Society of Actuaries 1969, Vol. 21 Pt.- Authors: William H Aitken, Harold W Black, William J Bryan, John C Burns, Anthony J Houghton, John M Loftis, Chandler L McKelvey, Anna M Rappaport, Harold E Ruck, Richard W Ziock, William R Battle
- Date: Apr 1969
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Health & Disability>Disability insurance; Life Insurance>Marketing and distribution - Life Insurance
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Digest of Smaller Company Forum
Digest of Smaller Company Forum This discussion at a Smaller Company Forum is about the challenges that smaller companies face in three areas - actuarial student recruiting and training, gross ...- Authors: Alden W Brosseau, Russell M Collins, Geoffrey Crofts, Fred DeBartolo, Ralph H Goebel, J Stanley Hill, Anthony J Houghton, George E Immerwahr, John W Lawrence, Glen H Lovekamp, John F McManus, Michael H Risen, Phillip A Schorr, G. David Soderquist, E Brian Staub, Mel Stein, Alfred A Walter, Benjamin R Whiteley, John G Selig, Geoffrey F N Smith, Howard G Eimers
- Date: Jun 1966
- Competency: External Forces & Industry Knowledge; Technical Skills & Analytical Problem Solving
- Publication Name: Transactions of the SOA
- Topics: Actuarial Profession>Traditional careers; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance