Description: In this article, the author discusses the benefits of writing an article that is jointly authored by you and another person. The article discusses different situations where the result can be an article that meets your strategic objectives, and also helps another business professional move ahead.

Description: The author offers suggestions for selecting the subject of an article to write for publication. His advice is to include information about issues you have solved for your clients, but avoid writing about broad expertise that you know a lot about. Rather he suggests that “by focusing on specific, truly relevant problems, your readers will gain the wisdom of your consulting expertise.”