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Research Activities in Non-Traditional Marketing
Research Activities in Non-Traditional Marketing Research managers from prominent non-traditional marketing companies discuss: Structure and composition of research units, methods currently used ...- Authors: Charles Coatsworth, G Mangum, David F Steppat, Charles Thalheimer, Jane E Black, Donald P Williamson
- Date: Jan 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance