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  • Understanding What Consumers Want: Critical Framework for Product Innovations
    Understanding What Consumers Want: Critical Framework for Product Innovations Overview of market research plan to test consumer interest in 2 new LTC finance options which emerged from the most ...

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    • Authors: Eileen Tell
    • Date: Aug 2017
    • Competency: Technical Skills & Analytical Problem Solving>Innovative solutions
    • Publication Name: Long-Term Care News
    • Topics: Long-term Care>Long-term care insurance
  • Exploring New Long- Term Care Financing
    Exploring New Long- Term Care Financing This article discusses the need for new LTC finance products. 6442483756 8/1/2018 12:00:00 AM ...

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    • Authors: John O'Leary, Cindy Malone, Eileen Tell
    • Date: Aug 2018
    • Competency: Professional Values>Practice expertise
    • Publication Name: Long-Term Care News
    • Topics: Long-term Care>Long-term care insurance
  • Insights Into Consumer Behavior: What We Learn From Twenty-Five Years of Research on Long-Term Care Insurance Buyers and Non-Buyers
    Insights Into Consumer Behavior: What We Learn From Twenty-Five Years of Research on Long-Term Care Insurance Buyers and Non-Buyers Analysis and implications of 25 years of research findings ...

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    • Authors: Eileen Tell, Marc Aaron Cohen
    • Date: Aug 2017
    • Competency: Leadership>Thought leadership
    • Publication Name: Long-Term Care News
    • Topics: Long-term Care>Long-term care insurance