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Understanding What Consumers Want: Critical Framework for Product Innovations
Understanding What Consumers Want: Critical Framework for Product Innovations Overview of market research plan to test consumer interest in 2 new LTC finance options which emerged from the most ...- Authors: Eileen Tell
- Date: Aug 2017
- Competency: Technical Skills & Analytical Problem Solving>Innovative solutions
- Publication Name: Long-Term Care News
- Topics: Long-term Care>Long-term care insurance
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Insights Into Consumer Behavior: What We Learn From Twenty-Five Years of Research on Long-Term Care Insurance Buyers and Non-Buyers
Insights Into Consumer Behavior: What We Learn From Twenty-Five Years of Research on Long-Term Care Insurance Buyers and Non-Buyers Analysis and implications of 25 years of research findings ...- Authors: Eileen Tell, Marc Aaron Cohen
- Date: Aug 2017
- Competency: Leadership>Thought leadership
- Publication Name: Long-Term Care News
- Topics: Long-term Care>Long-term care insurance