Description: This article gives suggestions for overcoming the design and presentation challenges of the 60-second personal networking or branding pitch.

Description: “It’s Not About You” encourages the reader to take a broad perspective with respect to career advancement opportunities and to have an appropriate elevator pitch for all seasons. It suggests that anyone can develop the superior communication skills and strong presence required to deliver the most effective elevator pitch. It talks about the importance of focusing on the other person--their needs and the way they make decisions, rather than the speaker’s skills and experience. Finally, it recommends appealing to both emotion and logic, taking into consideration how the other person is more likely to make decisions.