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Direct Marketing: Part 3
Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; ...- Authors: H Lund
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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International Direct Marketing
International Direct Marketing Discusses the current trends in international marketing, separately for ...- Authors: Bruce D Barton, Kiran Desai, Jay Jaffe, H Lund, Maria Thomson, Robert O Davis
- Date: Oct 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
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Direct Response Marketing To Senior Citizens
Direct Response Marketing To Senior Citizens Presented at October 1985 Annual Meeting. This session ...- Authors: Application Administrator, H Lund, Raymond J Nacin, Robert J Polilli, Donald M Sceals
- Date: Oct 1985
- Competency: Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing:The Mathematics of Tests
Direct Marketing:The Mathematics of Tests This article presents the mathematics for evaluating direct ...- Authors: H Lund
- Date: Jun 1999
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing: Part 1—Analysis of Solicitations
Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by ... by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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What Are The New Niches In Direct Response Marketing?
What Are The New Niches In Direct Response Marketing? This session discussion is about the new ... Niches In Direct Response Marketing? This session discussion is about the new niches in direct response ...- Authors: M Nasim Ali, Ronald Jones, H Lund, Bradley M Smith, John A Martin
- Date: May 1989
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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National Health-Care Reform and the Supplemental Market
National Health-Care Reform and the Supplemental Market This session is about the impact of health-care ... Health-Care Reform and the Supplemental Market This session is about the impact of health-care reform ...- Authors: H Lund, Royal A Johnson
- Date: Oct 1993
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health care; Public Policy
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Senior Health Products - Medicare Supplements and More
grew up in direct marketing and Medicare supplements are perhaps the quintessential direct marketing product ... problems are inevitable and we know that health care costs for seniors are much higher than the commercial ...- Authors: H Lund
- Date: Apr 1995
- Competency: External Forces & Industry Knowledge>Actuarial theory in business context; External Forces & Industry Knowledge>External forces and business performance; Technical Skills & Analytical Problem Solving>Innovative solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Public Policy; Social Insurance>Medicare
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NewsDirect Newsletter, Summer 1999, Issue No. 32
Marketing SectionNEWSDIRECT SUMMER 1999NUMBER 32 page Direct Marketing: The Mathematics of Tests ......... ... .........9 by Anne Chamberlain In This Issue Direct Marketing: The Mathematics of Tests by H. Neil ...- Authors: H Lund, Edward F McKernan, Carl Meier, James B Smith, UNKNOWN Mark L Trencher, Cecilia Green, Anne Chamberlain Shaw
- Date: Jun 1999
- Publication Name: News Direct
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Marketing Arrangements With Financial Institutions
the shelf. And Toni was a big player in the health care market. Toni took the product off the shelf, repackaged ... while we had done a little bit of dabbling in direct response insurance products, we realized that ...- Authors: Jay Jaffe, H Lund, Linda D Reed, Lawrence A Seller, Christopher Tomecek
- Date: May 1986
- Competency: External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance