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  • Direct Marketing: Part 1—Analysis of Solicitations
    Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and ...

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    • Authors: H Lund
    • Date: Apr 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • NewsDirect Newsletter, Spring 1999, Issue No.31
    NewsDirect Newsletter, Spring 1999, Issue No.31 Full version of NewsDirect Newsletter, Spring 1999, Issue No.31. 25911 4/1/1999 3:30:00 AM ...

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    • Authors: Robert J Butler, Jay Jaffe, H Lund, Edward F McKernan, James B Smith
    • Date: Apr 1999
    • Publication Name: News Direct
  • Direct Marketing:The Mathematics of Tests
    Direct Marketing:The Mathematics of Tests This article presents the mathematics for evaluating direct marketing test programs. Marketing and distribution;Statistical methods; 10049 6/1/1999 12:00 ...

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    • Authors: H Lund
    • Date: Jun 1999
    • Competency: Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Direct Marketing: Part 3
    Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; 10063 1/1/2000 12:00:00 AM ...

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    • Authors: H Lund
    • Date: Jan 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • NewsDirect Newsletter, Summer 1999, Issue No. 32
    NewsDirect Newsletter, Summer 1999, Issue No. 32 Full version of NewsDirect Newsletter, Summer 1999, Issue No. 32. 25914 6/1/1999 3:30:00 AM ...

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    • Authors: H Lund, Edward F McKernan, Carl Meier, James B Smith, UNKNOWN Mark L Trencher, Cecilia Green, Anne Chamberlain Shaw
    • Date: Jun 1999
    • Publication Name: News Direct
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