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Marketing and Product Development for the Senior Market
Marketing and Product Development for the Senior Market Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S.- Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
- Date: Oct 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
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Individual Medical Expense Market: Is There A Future For Comprehensive Coverage?
Individual Medical Expense Market: Is There A Future For Comprehensive Coverage? Presented at April 1985 Spring Meeting. This session discussed: Products - design, policy provisions, impact ...- Authors: Donald G Hamm, Jay Jaffe, Paul Janus, James O'Connor, Thomas J Stoiber
- Date: Apr 1985
- Competency: External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance