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Distribution Dynamics: Strategies for Maximizing Share of Mind and Share of Wallet
Distribution Dynamics: Strategies for Maximizing Share of Mind and Share of Wallet This article discusses how to use distribution systems to get a bigger share of wallet with each customer.- Authors: Janet Gossage
- Date: Jul 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: Product Matters!
- Topics: Annuities>Marketing and distribution - Annuities