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Would You Like Fries With That?
Would You Like Fries With That? This article explains the benefits of cross-selling, especially in the middle market, and how it can improve customer retention. Lapse rates=Lapses;Marketing and ...- Authors: Jason B Holman
- Date: Sep 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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NewsDirect Newsletter, September 2003, Issue No. 44
NewsDirect Newsletter, September 2003, Issue No. 44 Full version of NewsDirect Newsletter, September 2003, Issue No. 44. 25956 9/1/2003 12:00:00 AM ...- Authors: Ian G Duncan, Diane McGovern, Brian Louth, Dwayne Thompson, Jason B Holman
- Date: Sep 2003
- Publication Name: News Direct