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Would You Like Fries With That?
Would You Like Fries With That? This article explains the benefits of cross-selling, especially in the middle market, and how it can improve customer retention. Lapse rates=Lapses;Marketing and ...- Authors: Jason B Holman
- Date: Sep 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance