Description: This article is a recap of the 2004 Insurance Direct Marketing Forum. From News Direct, January 2005, Issue No. 49.

Description: Discusses the current trends in international marketing, separately for Europe and Asia, and the product-pricing and international-reinsurance considerations. From the 1988 Record of Society of Actuaries, Vol. 14, No. 4B.

Description: From a panel discussion session at the Spring regional meeting of the Society of Actuaries held in Atlanta, Georgia, May 24-25, 1999 Panelists discuss two of the measurements actuaries are using to evaluate direct response products: customer lifetime value and embedded values.

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: 1993 SOA Spring Meeting, Boston. This session discussion is about new dimensions of pricing and risk selection for direct-response insurance products. Topics discussed: 1. Multiple dimensional set of assumptions relating response rates. 2. Expected claims. 3. Projected persistency. 4. Customer buying propensities.

Description: Recap of the PIMA 2004 Annual Meeting. From News Direct, January 2005, Issue No. 49.

Description: Updating relevancy of accidental death insurance for seniors

Description: This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.

Description: The panel at this session of the SOA 1989 Chicago Spring Meeting discusses the mass marketing of individual health insurance, including Section 125 products, trends and problems in direct response, and claim settlement issues.