Description: Professionalism did not start with COVID-19, but it has brought many new situations to our attention.Professionalism is more than just adhering to rules and regulations and it is complex. As an actuary, you need toconstruct your own “moral compass” and be prepared to make the tough personal and work-related decisions asthey arise. While difficult decisions may not be a common occurrence during your careers, your moral compass willmake it possible to act with confidence when something needs to be done. Finally, while the actuarial profession hascodes of conduct, it is ultimately your personal conduct that determines your reputation as a professional

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.

Description: This panel discussion was presented at the SOA's 1976 Spring Meeting in Washington D.C. The topic of discussion was Individual Life Products, current economics, inflation, the responsibility of the actuary, and guides to professional conduct.

Description: This panel discussion session focuses on activities related to deferred annuities including methods of reflecting fluctuating interest rates in amounts credited to contract-holders, recent product design innovations, and reserves.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: This article summarizes a session at a recent SOA meeting that featured numerous short presentations on underwriting ideas. The focus was on areas such as, process improvement, improved underwriting information, middle market penetration, and organizational issues.

Description: This session at the SOA 1998 Maui I Spring Meeting presents the concept of marketing to current policyholders, the benefits of such, and a model for success.

Description: This article discusses ideas for a long-term Customer Value Program.

Description: This article notes the available pulications from Hank George, an underwriting expert, that will help keep you up to date on the subject.

Description: Panelists discuss various aspects of lead generation, including database development and management, market segmentation, and marketing techniques. From the Record of the Society of Actuaries, Vol. 23, No. 3.