Description: This panel discussion was presented at the SOA's 1976 Spring Meeting in Washington D.C. The topic of discussion was Individual Life Products, current economics, inflation, the responsibility of the actuary, and guides to professional conduct.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: This article discusses ideas for a long-term Customer Value Program.

Description: This session at the SOA 1998 Maui I Spring Meeting presents the concept of marketing to current policyholders, the benefits of such, and a model for success.

Description: Panelists discuss various aspects of lead generation, including database development and management, market segmentation, and marketing techniques. From the Record of the Society of Actuaries, Vol. 23, No. 3.

Description: This article discusses customer lifetime value CLV programs for insurance companies and their benefits.

Description: This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.

Description: Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 135PD of the Boston Annual Meeting.

Description: Discusses: [1] return-of-premium products, [2] dread-disease products, and [3] new product-development considerations. From the 1988 Record of Society of Actuaries, Vol. 14, No. 4B.

Description: This session from the 1984 SOA Toronto Meeting analyzes current and possible future non-traditional/mass marketing techniques, examining their potential for enhancing present day, insurance marketing methods and the impact on the agency system. From Record of the Society of Actuaries Vol. 10, No. 4A