Description: The panel at this session of the SOA 1989 Chicago Spring Meeting discusses the mass marketing of individual health insurance, including Section 125 products, trends and problems in direct response, and claim settlement issues.

Description: Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 135PD of the Boston Annual Meeting.