Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: This article summarizes a session at a recent SOA meeting that featured numerous short presentations on underwriting ideas. The focus was on areas such as, process improvement, improved underwriting information, middle market penetration, and organizational issues.

Description: This article discusses ideas for a long-term Customer Value Program.

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: This article notes the available pulications from Hank George, an underwriting expert, that will help keep you up to date on the subject.

Description: This article discusses customer lifetime value CLV programs for insurance companies and their benefits.

Description: This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.

Description: Updating relevancy of accidental death insurance for seniors