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Why Your Last Direct Mail Campaign Flopped...And One Strategy Guaranteed to Produce Better Results With Less Effort
Why Your Last Direct Mail Campaign Flopped...And One Strategy Guaranteed to Produce Better Results With Less Effort In the face of declining response rates from direct mail campaigns, the author ...- Authors: Jeremiah Desmarais
- Date: Sep 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance