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  • Non-Traditional Marketing: Products And Delivery
    Non-Traditional Marketing: Products And Delivery Presented at May 1986 Spring Meeting. This session discussion is about credit card distribution systems, association endorsed marketing, direct ...

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    • Authors: Joseph Fafian, John Ladley, Frank Minton, Harry Ploss, Howard L Steinberg
    • Date: May 1986
    • Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
    • Publication Name: Record of the Society of Actuaries
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Non-Traditional Marketing Through Broadcast Media
    Non-Traditional Marketing Through Broadcast Media Presented at October 1986 Annual Meeting. This session discussion is about life & health products, media selection, acquisition expenses ...

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    • Authors: John Ladley, Gary A Kauffman, Eugene R Raitt
    • Date: Oct 1986
    • Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
    • Publication Name: Record of the Society of Actuaries
    • Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance