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Marketing Trends - Smaller Companies - Mass Marketing
Marketing Trends - Smaller Companies - Mass Marketing This is discussion about the impact of mass marketing has on smaller companies. From Transactions of Society of Actuaries 1969, Vol. 21 Pt.- Authors: William H Aitken, Harold W Black, William J Bryan, John C Burns, Anthony J Houghton, John M Loftis, Chandler L McKelvey, Anna M Rappaport, Harold E Ruck, Richard W Ziock, William R Battle
- Date: Apr 1969
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Health & Disability>Disability insurance; Life Insurance>Marketing and distribution - Life Insurance
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Miscellaneous
Miscellaneous These discussions at the Jacksonville and Chicago SOA 1962 Regional Meetings covered topics ranging from sales of health insurance by life agents to requirements for production ...- Authors: Glenn E Bier, Robert Blane, Harold Cherry, Darrel J Croot, Burness R Eiler, Carlton Harker, J Stanley Hill, Clayton L Jackson, John M Loftis, Isaac Rosenberg, Hubert M Stiles, John S Thompson, Ralph P Walker, William J November, Victor E Henningsen, Wilmer A Jenkins, William C. McCarter, William L Farmer, John D Rommel, Charles A Smith
- Date: May 1962
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Annuities; Health & Disability>Health insurance