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Panel Discussion - Marketing Trends: Smaller Companies
Panel Discussion - Marketing Trends: Smaller Companies This panel discussion focuses on the marketing trends of smaller companies, mass marketing and direct marketing. From Transactions of ...- Authors: A Dean Arganbright, Robert H Dreyer, Robert M Elder, Robert J Hess, John S Thompson, David M Welsh, Lyle H Barnhart, Alfred L Buckman
- Date: Oct 1969
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Life Insurance
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Digest of Smaller Company Forum
Digest of Smaller Company Forum This is a 4 part discussion about issues affecting small companies: 1. Marketing, 2. Electronic Data Processing, 3. Forecasting and control of operating results, ...- Authors: John C Angle, Gene P Archer, Dwight K Bartlett, William L Barber, Norman F Buck, Ian M Charlton, Lawrence J Finnegan, Clayton L Jackson, Robert H Jordan, Maynard I Kagen, Michael Kazakoff, George B Kyle, J Bruce MacDonald, LaLander S Norman, Paul J Overberg, Anna M Rappaport, Ian M Rolland, Henry F Scheig, Stuart M Shotwell, John S Thompson, Gerald G Toy, M G Roy Wallace, Charles E Wilson, John R. Phelps, Elgin Robertson Batho, Harlow B Staley, Norman H Nelson, Ralph J Hasbrouck
- Date: Jan 1964
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Life Insurance; Technology & Applications