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Marketing and Pricing Considerations of Special-Risk Products
Marketing and Pricing Considerations of Special-Risk Products Panelists discuss three categories of special-risk business: the college and student market, specific events/sports and custom, ...- Authors: Joseph Brennan, Fred M Singer, Cornelius J Lehane, Robert E McKean
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Trends and Events in Lead Generation
Trends and Events in Lead Generation Panelists discuss various aspects of lead generation, including database development and management, market segmentation, and marketing techniques. From the ...- Authors: Joseph Brennan, Jay Jaffe, John J Harrison
- Date: Oct 1997
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance