Description: Four secrets to market yourself properly and maintain personal connections.

Description: In a world filled with tweets, ever-breaking news, thousands of TV channels and millions of podcasts, is there any point to toiling away at an article? Or seeking a journal or magazine willing to publish it? It would seem that no one is likely to read about your hard-earned wisdom in this jam-packed world, much less be influenced or educated by it. Yet many of the reasons that have always propelled actuaries and their companies to take the time and trouble to publish an article (or two or more) still ring true today, ensuring that those of us who do make the effort will surely reap business development benefits. The likely competitive edge is just that strong. What competitive edge am I talking about? This article explains four reasons how and why this is so, especially when measured against competitors who would never even bother with this remarkable tactic.

Description: Can we learn anything about business success, or better yet about life, from the world of politics? One would presume not, given the seeming vast gulf between these realms. Yet perhaps this personal tale of a challenge I undertook decades ago might shed some light on how independent actuaries (and entrepreneurs in other corners of business) might adopt a refreshing perspective that advances, or even transforms, their current actuarial practice’s trajectory.

Description: When a program host invites audience attendees to stand up and give their “30-second elevator speech,” you should jump right up and be the first to go. Not only will you be grabbing an unexpected chance to practice, but what you say in those 30 seconds may put you as much in the spotlight as the keynote speaker. This article shows readers how.

Description: The author encourages actuaries to market their product by speaking to groups. He offers tips to jump start the process.

Description: This article provides commentary and counterintuitive tips on how to increase your client base while improving your sales technique.