Description: In a world filled with tweets, ever-breaking news, thousands of TV channels and millions of podcasts, is there any point to toiling away at an article? Or seeking a journal or magazine willing to publish it? It would seem that no one is likely to read about your hard-earned wisdom in this jam-packed world, much less be influenced or educated by it. Yet many of the reasons that have always propelled actuaries and their companies to take the time and trouble to publish an article (or two or more) still ring true today, ensuring that those of us who do make the effort will surely reap business development benefits. The likely competitive edge is just that strong. What competitive edge am I talking about? This article explains four reasons how and why this is so, especially when measured against competitors who would never even bother with this remarkable tactic.