Description: This is a panel discussion session on corporate decision making for an individual health line of business including how companies decide which product lines to market, what factors improve the profitability prospects for a product line, why some companies feel income protection coverages are viable while medical expense coverages are not while other companies concentrate on the medical expense market only, and why life companies decide to enter the health insurance market. From Record of Society of Actuaries 1980, Vol. 6, No. 4.