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  • Five Ways to Beat the Recession: Insurance Direct Marketers Get the Good News
    Five Ways to Beat the Recession: Insurance Direct Marketers Get the Good News Discussion of ways direct marketers have beaten recessions in the recent past and suggestions for beating this ...

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    • Authors: Kevin McKenna
    • Date: Sep 2009
    • Competency: Communication>Persuasive communication; Communication>Written communication; Leadership>Influence; Relationship Management>Relationships and trust; Technical Skills & Analytical Problem Solving>Innovative solutions
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Selling Insurance Online: Everything Old Is New Again
    Selling Insurance Online: Everything Old Is New Again This article discusses the benefits of online insurance sales and how it is another form of direct marketing. E-commerce;Marketing and ...

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    • Authors: Kevin McKenna
    • Date: Sep 2004
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance