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Life Insurance Product Development: A Marketing Perspective
Life Insurance Product Development: A Marketing Perspective Discussion from a marketing perspective of life insurance product development arising from such topics as: the effect of Economic ...- Authors: John H Flittie, John A Johnson, John H Stigaard, L James L Rivers
- Date: Oct 1981
- Competency: External Forces & Industry Knowledge>External forces and business performance; Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance