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  • Brand is from Mars, Direct is from Venus: How to Make the Marriage Work
    Brand is from Mars, Direct is from Venus: How to Make the Marriage Work This article is about the relationship of brand advertising to direct marketing and how to bridge the gap. Marketing and ...

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    • Authors: ANDREW DAVID COHEN, Leo Toralballa
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability
  • NewsDirect Newsletter, May 2005, Issue No. 50
    NewsDirect Newsletter, May 2005, Issue No. 50 Full version of NewsDirect Newsletter, May 2005, Issue No. 50. 25976 5/1/2005 12:00:00 AM ...

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    • Authors: James C Hamilton, Jay Jaffe, Brian Louth, Robert Stone, Patrick T Leary, ANDREW DAVID COHEN, Charles D Schewe, Carol Ferrari, Leo Toralballa, Scott Calame
    • Date: May 2005
    • Publication Name: News Direct