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What Are The New Niches In Direct Response Marketing?
What Are The New Niches In Direct Response Marketing? This session discussion is about the new niches in direct response marketing such as new products, database marketing and relationship ...- Authors: M Nasim Ali, Ronald Jones, H Lund, Bradley M Smith, John A Martin
- Date: May 1989
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Insurance Applications of Modern Marketing Tools
Insurance Applications of Modern Marketing Tools Discusses applying modern marketing tools used in other industries to the design, pricing, sale, and promotion of life insurance products. From ...- Authors: M Nasim Ali, Timothy J Herr, William M Ring, Kenneth E Frantz, Frank R King
- Date: Apr 1987
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance