Description: In the modern world, users expect a top-notch user experience on whatever device they are using. Marketing, distribution, and user experience have become the trinity in finding, acquiring, and keeping a user through the end of an application process. Recently, particularly in the post-COVID digital-first world, many insurance companies have transformed their technology teams to build significantly improved user-experiences on their websites and mobile apps. The designs are often limited by the insurance products that the consumer wants to interact with (and how they want to interact). In this session, the presenters will look at how actuaries can design the insurance product simultaneously to the user experience, and let the experience drive product development.

Description: Today’s most admired brands in several industries not only provide sales and service but also continually keep in touch with their customers to foster trust and build long-term relationships. Life insurers have traditionally played the sole role of manufacturer while leaving customer engagement to intermediaries. Some would argue that engagement is merely a marketing tool. Others say the time and effort invested in customer engagement programs has not produced any tangible benefit. What is the truth? During this webcast, you will: Learn about actionable ideas Hear real-life success stories in creating meaningful relationships that deliver value to both customers and businesses

Description: Today’s most admired brands in several industries not only provide sales and service but also continually keep in touch with their customers to foster trust and build long-term relationships. Life insurers have traditionally played the sole role of manufacturer while leaving customer engagement to intermediaries. Some would argue that engagement is merely a marketing tool. Others say the time and effort invested in customer engagement programs has not produced any tangible benefit. What is the truth? During this webcast, you will: Learn about actionable ideas Hear real-life success stories in creating meaningful relationships that deliver value to both customers and businesses

Description: Several key market trends have encouraged the development and launch of direct to consumer business models over the last few years. The presenters will look at the impact this is having on traditional business models and the potential it has to open up growth paths to target markets. They will cover several new entrants coming to market aiming to solve specific industry gaps and/or create new opportunities in distribution, risk assessment, customer engagement and the consumer buying experience.

Description: To remain relevant, life insurers need to understand changing consumer behavior and the shifting sands of buying triggers. The presenters will look at consumer studies, both U.S. and global, that reveal changing behaviors that influence the decision to buy or not buy life insurance. They will look at four demographic and economic categories including Millennials, Generation X, Boomers and the Silent Generation and how these generational groups do or don't differ in their feelings and behaviors around life and health. The presenters will address new growth opportunities for companies that align their value proposition to these changing attitudes. They will explore opportunities around health and wellness to increase policy holder engagement and share insight into generational attitudes around wearables and the sharing of personal data.

Description: Chairperson's column for the May 2023 issue of NewsDirect discussing the Section's strategic themes for the year.