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  • Agent Lead Generation: Evolving Technology in an Evolving Market
    Agent Lead Generation: Evolving Technology in an Evolving Market This article discusses agent-driven direct mail marketing, the economics of this approach, and how to obtain agent buy-in.

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    • Authors: Peter Stein
    • Date: Sep 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance