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Mass Marketing - Competitive Strategies
Mass Marketing - Competitive Strategies This session discussion is about competitive strategies in mass marketing for both direct response and payroll deduction marketing. From Record of the ...- Authors: Amy Colglazier, Rex D Hemme, William R Horbatt
- Date: May 1989
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance