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Mail with Attitude to Maximize Marketing ROI
Mail with Attitude to Maximize Marketing ROI This article summarizes a presentation for the Professional Insurance Marketing Association PIMA discussing the need to better understand the direct ...- Authors: PETER BENNETT STEIN, Sandy McCray
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance