Description: This review discusses the notion that a diverse group of individuals, namely, a crowd, has greater wisdom and can make better decisions than a very accomplished individual expert or a very smart group of individuals who are similar to each another and applies this thinking to business in general.

Description: The author reviews the book, The Perfect Swarm: The Science of Complexity in Everyday Life, by Len Fisher. He provides his own interpretation of the power of the swarm and touts the book as a straightforward and informative introduction to various aspects of complexity science.