Description: Digital savvy consumers are demanding a change in the way they engage with their insurance carriers. As smartphone owners utilize their devices for financial management more than ever, insurance carriers aim to create a similar seamless digital strategy, offering customers a personalized experience on multiple platforms. Cloud-based applications also enable productivity, accountability and innovation in the insurance industry. Discover avenues of customer engagement through digital platforms, including new technologies and products, and why the value of data and data science is critical for business, such as adaptability, marketing and insightful pricing. Presenters will also touch on: - managing retention and lapses through data-driven continuous improvement cycling - high-level system architectures illustrating how multiple applications (front/mid/back office systems) will integrate with each other and share connected data example data points being captured within various marketing systems - data collection within various digital platforms - data science applications that help with business growth, retention, lapsation, effectiveness and cross-sell/up-sell opportunities, and the implications to actuarial functions - value and risk to carriers in the new digital paradigm

Description: 2021 ImpACT Conference - Session 10B: Keeping Customers Engaged with Proactive Recommendation of Insurance Portfolio 10.28.21 Recording