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Problems, Promises and Profitability through New Products and Research for the Direct Marketing Distribution System

Problems, Promises and Profitability through New Products and Research for the Direct Marketing Distribution System This presentation is a panel discussion from the 1991 Annual Meeting of the ...
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Description: This presentation is a panel discussion from the 1991 Annual Meeting of the Society of Actuaries, held October 20-23 in Toronto. Noting that in today's direct-response marketplace, the consensus is that there are a lot of problems, and some promises, but little, if any, profitability, the panelists discuss long-term care, dread disease, and return of premium [ROP] products, and targeting profitability through research. Discussion from participants is included. From the Record of Society of Actuaries, Volume 17, No. 4A.
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- Authors: Kiran Desai, Kimberly A Johnson, Spencer Koppel, Anthony Dardis
- Date: Oct 1991
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance

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