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  • A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards
    A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards This article describes the attempt to discover a product for the elderly already receiving long term care, which ...

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    • Authors: Steve Cooperstein
    • Date: Jan 2003
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Payout annuities
  • NewsDirect Newsletter, Summer 2001, Issue No. 37
    NewsDirect Newsletter, Summer 2001, Issue No. 37 Full version of NewsDirect Newsletter, Summer 2001, Issue No. 37. 25930 6/1/2001 12:00:00 AM ...

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    • Authors: Application Administrator, Steve Cooperstein, John Kerper, James B Smith, Maria Thomson, Julie Tani, Robert E Winawer
    • Date: Jun 2001
    • Publication Name: News Direct
  • NewsDirect Newsletter, January 2003, Issue No. 42
    NewsDirect Newsletter, January 2003, Issue No. 42 Full version of NewsDirect Newsletter, January 2003, Issue No. 42. 25950 1/1/2003 12:00:00 AM ...

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    • Authors: Steve Cooperstein, Diane McGovern, Brian Louth, Robert E Winawer, Robert L Smith
    • Date: Jan 2003
    • Publication Name: News Direct