Description: This presentation, session number 89PD, took place at the 1999 Spring Meeting of the Society of Actuaries, held May 24-25 in Atlanta. Panelists discuss issues and challenges facing organizations wishing to sell insurance and financial products over the Internet. Topics include regulatory issues facing on-line marketing and sales initiatives, security of the information provided online, “bought” versus “sold” products, and receptiveness of users. Discussion from participants is included. From the Record of the Society of Actuaries, Vol. 25, No. 1.