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Optimizing the Prospect's Brand Passage
Optimizing the Prospect's Brand Passage This article discusses how a prospect passes from step to step through the sales process until becoming a customer, and how brand plays a significant ...- Authors: Susan Linder
- Date: Jan 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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NewsDirect Newsletter, January 2006, Issue No. 52
NewsDirect Newsletter, January 2006, Issue No. 52 Full version of NewsDirect Newsletter, January 2006, Issue No. 52. 25982 1/1/2006 12:00:00 AM ...- Authors: Jay Jaffe, Nancy Manning, Walter Rugland, Charles Thalheimer, Keith Dall, Van Beach, Robert Stone, Susan Linder, Mitch Hisiger, Anand Deo
- Date: Jan 2006
- Publication Name: News Direct