1 - 1 of 1 results (0.46 seconds)
Sort By:
  • Optimizing the Prospect's Brand Passage
    Optimizing the Prospect's Brand Passage This article discusses how a prospect passes from step to step through the sales process until becoming a customer, and how brand plays a significant ...

    View Description

    • Authors: Susan Linder
    • Date: Jan 2006
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance