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Insurance Applications of Modern Marketing Tools
Insurance Applications of Modern Marketing Tools Discusses applying modern marketing tools used in other industries to the design, pricing, sale, and promotion of life insurance products. From ...- Authors: M Nasim Ali, Timothy J Herr, William M Ring, Kenneth E Frantz, Frank R King
- Date: Apr 1987
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance