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The Development of WeChat Marketing and Distribution of Insurance Products in China
The Development of WeChat Marketing and Distribution of Insurance Products in China WeChat is gradually becoming the main force of insurance online marketing for insurance products in China.- Authors: Society of Actuaries, Wanwan Huang
- Date: Dec 2018
- Competency: External Forces & Industry Knowledge
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance