Description: The purpose of this paper is to understand characteristics of a household that drive life insurance demand with more sophisticated analytical techniques. The analysis is based on the Survey of Consumer Finances data, a probability sample of the U.S. population. Household demand of two types of insurance, term life insurance and whole life insurance, is examined jointly. We model both the frequency and the severity of demand for insurance building on the work of Lin and Grace 2007 by using covariates that they developed.