Description: This is the third and final installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs. The article illustrates how traditional asset share calculations are not appropriate in this case.

Description: This article reports on a session at an underwritering meeting in which the panel included an actuary, an underwriter and a marketer. Each presented his point of view about the status of the insurance business and the difficulties of increasing production.

Description: The life insurance industry has experienced dramatic changes since the onset of COVID-19 in March 2020. Growing competition, a rise in online shopping, and the impact of COVID-19 have all led to an increase in contactless and completely digitized life insurance options. At Policygenius, we wanted to dig deeper into these big industry changes and better understand how they affect life insurance buyers. What our 2022 life insurance trend report found was a changing industry, making tremendous strides, and creating even better pricing and policy options for customers.

Description: Essay of using microeconomics and Embedded Value concepts to evaluate direct marketing programs.

Description: Read the Quo Vadis Reinsurance.

Description: This article offers an overview of the preneed market, its products and pricing.

Description: Description and welcome to the 2020 Canadian Reinsurance Conference including highlight of the key note speaker

Description: This article introduces The Product/Channel Directory, which provides the combination of products offered and distribution channels for over 200 companies.

Description: This is the second installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs.

Description: Presenting the customer a measurable value of life insurance that makes the advice process transparent to both the customer and adviser.