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Direct Marketing: Part 1—Analysis of Solicitations
Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Bank Alliance Niche for Insurers
Bank Alliance Niche for Insurers This article is a summary of a session at the SOA 1997 Annual Meeting that focused on opportunities for selling insurance and annuities through banks. Banking ...- Authors: Paul J Sulek
- Date: May 1998
- Competency: External Forces & Industry Knowledge
- Publication Name: Small Talk
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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The Impact of Distribution on the Individual Life and Annuity Industry
The Impact of Distribution on the Individual Life and Annuity Industry This article discusses the changes in the marketing and distribution of lindividual life and annuity products. It ...- Authors: Marianne C Purushotham
- Date: Jun 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: The Actuary Magazine
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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A Database Marketer’s Dilemma: When To Stop Marketing?
A Database Marketer’s Dilemma: When To Stop Marketing? This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds ...- Authors: Jay Jaffe
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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To Grow The Business - Distribution At Center Of Life Insurers' New Customer Focus
To Grow The Business - Distribution At Center Of Life Insurers' New Customer Focus This article examines the issues, trends and opportunities associated with life insurance distribution.- Authors: Jacqueline Bitowt
- Date: Jun 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: The Actuary Magazine
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Long-Term Customer Value Not Just Policyholders
Long-Term Customer Value Not Just Policyholders This article discusses ideas for a long-term Customer Value Program. Marketing and distribution; 10046 4/1/1999 12:00:00 AM ...- Authors: Jay Jaffe
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Why Strategic Alliances?
Why Strategic Alliances? This article discusses the benefits of strategic alliances between companies in the insurance and financial services industry to improve product offerings and ...- Authors: RICHARD KATZ
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Interactive Voice Messaging: The Missing Piece of the Marketing Mix
Interactive Voice Messaging: The Missing Piece of the Marketing Mix This article describes the benefits of Interactive Voice Messaging IVM as part of a marketing program and how it can create a ...- Authors: Carol Ferrari
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing: Part 3
Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; 10063 1/1/2000 12:00:00 AM ...- Authors: H Lund
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Promotional Cards: An Old Dog Learns Some New Tricks
Promotional Cards: An Old Dog Learns Some New Tricks This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new ...- Authors: Bill Spink
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance